Tuesday, May 10, 2005

CNN reveals its audience
CNN.com has an article about the recent marriage of Renee Zellweger and Kenny Chesney, which isn't too surprising in and of itself. However, the headline and the link to the article reveal more than CNN probably intended. The headline reads "Zellweger marries country star," and the link reads "'Bridget Jones' star Renee Zellweger ties the knot."

Here's the thing: Kenny Chesney is a huge name in this country. How hard would it have been to say "Zellweger Chesney tie the knot" and "Zellweger marries Chesney"? Why does this matter?

FOX News headline: "Zellweger, Chesney Tie the Knot." Both of these articles are adapted from the AP source. Fox, however, recognizes that its audience is likely to know who Kenny Chesney is, and if they don't they might be curious enough to read the article and find out. CNN, on the other hand, assumes (and probably safely so) that the majority of its audience doesn't have a clue.

Maybe I'm reading to much into this, but I think there's something there.

1 comment:

Doug said...

"...but I think there's something there. "
Almost always is with CNN.
Hard to read too much into it w/them.

Have you checked out Wretchard at the Belmont Club?
I find his highly informed posters addictive, and his analysis superb.
. Belmont Club