Friday, April 01, 2005

In the market for a new car?
Make sure you get one that matches your poliitcal personality.

The New York Times has a neat article today publishing some of the information found in a poll conducted by Scarborough Research, investigating the political affiliations of people who own certain car brands.

Read it. You'll be surprised by some of the results, and not at all shocked to see a lot of the rest.

By the time you get to the third page, they start talking about my brand:

"A less affluent version of that car buyer might go for a Saturn, the offbeat brand of choice for aficionados who skew heavily Democratic, by 39 to 11 among last year's car buyers. Mr. Kaus says they appeal to Democrats because they are 'clunky, Earth Shoe-like cars.'

SATURN owners were also prone to put their Democratic loyalties on display, at least according to a count undertaken by Political Bumpers, which was billed as 'an extremely unscientific' project undertaken near the end of the presidential campaign last year."
Obviously, I'm no Democrat. But I do have my Bush-Cheney '04 sticker still hanging proudly in my rear window, as well as one for John McKinney, my State Senator. So, maybe there's some truth to the idea that Saturn owners are political to say the least.

Anyway, read the whole thing—it's interesting.

1 comment:

Irina Tsukerman said...

I'll buy whatever car works best...