Wednesday, March 31, 2004

The Volokh Conspiracy: "'In an analysis of American box-office receipts for 250 movies released last year, the Christian Film & Television Commission (CFTVC) found that films that stressed 'strong moral content' made an average $92,546,413 -- six times the revenue of those that focused on 'immoral, negative content.'
Those movies brought in an average $14,626,234.
On a broader scope, the study also found that from 2000 to 2003, movies with 'no nudity' brought in an average $137.8 million across the nation.
Films that depicted 'full male and/or female nudity' in those same years brought in an average of $43 million, however.'"

Volokh makes some of his own comments on this. I'd like to point out the obvious flaw in this analysis: the average revenue doesn't tell us anything. If there are only 3 movies that focus on 'strong moral content,' then obviously there'll be a higher demand for that lower supply. When one of those three movies comes out, it will be a big deal and draw large crowds. I'd be more interested to see the gross revenues of strongly moral movies versus those with sex, drugs, and rock and roll. I guarantee you that they're higher on an order of magnitude.

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